About Us

Operators who have run
this playbook — at scale.

Margin Command Center Advisory is built on a simple premise: the best commercial strategy comes from people who have done it inside the operation — not advised on it from the outside. We have built and led pricing and analytics organizations inside some of the most demanding commercial environments in distribution and manufacturing.

Our Purpose

We help businesses uncover hidden profit, make smarter commercial decisions, and build sustainable growth engines that create lasting enterprise value.

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We create measurable
EBITDA IMPACT

We focus on outcomes, not activity. Every engagement is designed to improve margin, accelerate growth, strengthen customer profitability, and create measurable shareholder value.

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We think and act like
OWNERS

We approach every client challenge as if it were our own business. We prioritize practical solutions, disciplined execution, and decisions that create long-term value rather than short-term optics.

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We turn data into
DECISIVE ACTION

Data alone does not create value. We combine analytics, pricing science, AI, and business expertise to identify opportunities and drive action across pricing, sales, merchandising, and operations.

✓
We build trusted
PARTNERSHIPS

Transformation succeeds when people trust the process. We work side-by-side with leadership teams, bringing transparency, accountability, and collaboration to every engagement.

Our Team

Practitioners and builders. Every one.

We are a small team by design. Every person who works on your engagement has operated inside a commercial organization — not studied one from the outside.

Jimmi Rai
Jimmi Rai
Founder & Principal
18 years leading pricing and analytics organizations inside B2B distribution's most demanding environments. Built and ran teams of 50–110 people across pricing, data science, and commercial analytics. Author of The Art of Pricing: From Price Lists to Margin Command Centers. Delivered nine-figure EBITDA impact across industrial distribution, wholesale, and MRO supply.
Vipin Rihki
Vipin Rihki
Strategic Advisor
Experienced technology and commercial leader with deep expertise in building scalable platforms and go-to-market systems for B2B organizations. Advises on technology architecture, platform strategy, and the commercial infrastructure required to make analytics capabilities stick inside a sales-driven organization.
Partha Tripathi
Partha Tripathi
AI & Data Science Expert
Machine learning practitioner and AI architect specializing in commercial AI applications. Responsible for the modeling architecture behind the Margin Command Center — BG/NBD churn prediction, gradient boosting initiative engine, Apriori market basket analysis, and the agentic AI system that generates executive briefs on demand.
Why Boutique

The structural advantage of working with a small firm.

Large firms bring scale. We bring senior practitioner attention on every workstream — which is often what actually moves the needle.

01
Senior on every call
You engage with the practitioner on every workstream. No bait-and-switch to a junior team after the proposal is signed. The experience you are buying is the experience that shows up.
02
Operator knowledge
We have run the pricing committee, managed the override queue, and presented the margin bridge to the CFO. We do not model what might work. We implement what does — because we have done it before.
03
Change management first
Pricing strategy without adoption is a report. We design for behavior change from day one — rep communication, leadership alignment, and governance that outlasts the engagement.
04
Built for your organization
We do not apply a standard methodology and move on. Every framework is adapted to your operating model, your team structure, and the commercial culture you are working within.

Ready to start the conversation?

A 30-minute call is enough to know if there is a fit. Bring your last 12 months of transaction history and we will tell you what we are likely to find.

Request a conversation Back to home
mithaleshk@gmail.com · Atlanta, GA