Revenue is not profit. When freight, handling, returns, and service cost are fully allocated back to each account, the profitability picture changes materially — and the decisions that follow are very different.
The distributor with $2.4M in revenue from a single account looks like a win — until cost-to-serve is fully allocated. Freight, returns, customer service touches, order handling, and dedicated inventory all have real cost. When those costs are attached to the account that drives them, net profit often tells a completely different story.
"On average, 12–18% of accounts in a B2B distribution portfolio are net-negative after full cost-to-serve allocation. Most leadership teams have never seen those numbers."
After full cost-to-serve allocation — across a typical B2B distribution portfolio. Most organizations discover this for the first time during this engagement.
From repricing, contract restructuring, or exiting accounts that destroy value — within 12 months of implementing the profitability framework.
From transaction data upload to a full customer profitability ranking with cost-to-serve allocation and segment benchmarking.
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